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Detachable Floor stand -
NFC on TV -
Color Volume 100%
Unconditionally Beautiful
Designed for every place, at every moment, from every angle
- Actual Product may differ from image shown. Please see our product gallery.
World’s No.1 TV brand 15 years running
Beautifully Designed + World Class Technology... If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function...“
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Your home, unlimited possibility
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.
* Compatible devices only.
See the world in QLED Technology
Color Volume 100% & HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Fits perfectly wherever you put it
An eye-catcher for sure
'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
It has a pop of color
Various Color Options
Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.
* The product color may vary by region.
It has various options for your home vibe
It has various options for your home vibe
* Ambient Mode service may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.
Exclusive patterns
Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us__a beautiful leaf and a textured fabric—and with various colors options to match your mood.
Enjoy every moment with The Serif
Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one__The Serif gives you a range of choices and settings that transform your TV how you like.
Set the mood with your voice
Fit the mood toyour schedule
Expand your life with seamless connections
* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.
Mirrors all your experiences
All your devices, connected in seconds and in simpler way.
* Compatible devices only.
AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.
* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.
All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when mobile is on.
The multi-tasking helps too
Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
* Actual user experience may vary.
* Compatible devices only
How to use NFC on TV
With the TV screen off, place your mobile device on top of The Serif.
It even responds to what you ask
Bixby Voice Assistant (Check before use due to availability of the feature)
Bixby (Availability of the feature may vary by region. Check before use.)
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
* Actual user experience may vary.
* This feature is only available in certain languages.
It has the power of QLED and an innovation in audio
It makes sure you hear what matters
Active Voice Amplifier (AVA)
Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.
Your new home office
Remote Access
Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.
* Feature availability may vary by model and region.
* TV and computer must be connected to a network.
* Screen sharing(mirroring) is only supported for Windows 10.
* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.
* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later.
* PC accessories such as mouse and keyboard are sold separately.
* This service requires setting to allow remote connections within a PC.
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Product
QLED
Series
LS
Display
Screen Size
50"
Resolution
3,840 x 2,160
Video
Picture Engine
Quantum Processor 4K
Adaptive Picture
Yes
PQI (Picture Quality Index)
2800
HDR (High Dynamic Range)
Quantum HDR
HDR 10+
Support
AI Upscale
Yes
HLG (Hybrid Log Gamma)
Yes
Contrast
Mega Contrast
Color
100% Color Volume with Quantum Dot
Micro Dimming
Supreme UHD Dimming
Brightness/Color Detection
Brightness Detection
Contrast Enhancer
Yes
Auto Motion Plus
Yes
Film Mode
Yes
Natural Mode Support
Yes
Filmmaker Mode (FMM)
Yes
Audio
Dolby Digital Plus
Yes
Active Voice Amplifier
Yes
Adaptive Sound
Adaptive Sound+
Dialog Enhancement
Yes
Sound Output (RMS)
40 W
Speaker Type
4CH
Bluetooth Audio
Yes
Smart Service
Samsung SMART TV
Smart
Operating System
Tizen™
Bixby
US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
Web Browser
Yes
SmartThings App Support
Yes
SmartThings
Yes
Gallery
Yes
Smart Feature
TV to Mobile - Mirroring
Yes
Mobile to TV - Mirroring, DLNA
Yes
NFC on TV
Yes (Sound Mirroring)
Tap View
Yes
Multi-View
Yes
Sound Wall
Yes
360 Video Player
Yes
Bluetooth Low Energy
Yes
WiFi Direct
Yes
TV Sound to Mobile
Yes
Sound Mirroring
Yes
Ambient Mode
Ambient Mode+
PC on TV
Yes
Tuner/Broadcasting
Digital Broadcasting
DVB-T2CS2
Analog Tuner
Yes
Connectivity
HDMI
4
USB
2
Digital Audio Out (Optical)
1
RF In (Terrestrial / Cable input / Satellite input)
1 / 1 (Common Use for Terrestrial) / 1
HDMI A / Return Ch. Support
Yes
eARC
Yes
HDMI Quick Switch
Yes
WiFi
Yes
Bluetooth
Yes
Anynet+ (HDMI-CEC)
Yes
Design
Design
Serif Design
Bezel Type
VNB
Slim Type
Normal
Color
White
Front Colour
CLOUD WHITE
Stand Type
FLOOR
Stand Color
BLACK
Additional Feature
Digital Clean View
Yes
Auto Channel Search
Yes
Caption (Subtitle)
Yes
Connect Share™ (HDD)
Yes
ConnectShare™ (USB 2.0)
Yes
EPG
Yes
Extended PVR
Yes
IP Control
Yes
OSD Language
Local Languages
BT HID Built-in
Yes
USB HID Support
Yes
Teletext (TTX)
Yes
Time Shift
Yes
IPv6 Support
Yes
MBR Support
Yes
Accessibility
Accessibillity - Voice Guide
UAE: UK English, French / AFR: UK English, French, Portuguese / Egypt,Libya: UK English, French, German, Spanish
Accessibility - Learn TV Remote / Learn Menu Screen
UAE: UK English, French / AFR: UK English, French, Portuguese / Egypt,Libya: UK English, French, Spanish
Accessibility - Others
Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
Power & Eco Solution
Eco Sensor
Yes
Power Supply
AC 100 - 240 V 50 / 60 Hz
Power Consumption (Max, W)
150
Auto Power Off
Yes
Customers Reviews
4.95 out of 5
1,745 global ratings
